About Us
Our story begins in an 18-square-meter garage in 2018. Founder Mike's desk always had two things: a notebook filled with user requests (the first page read, "I want to buy my daughter, who's studying abroad, a handmade ceramic bowl from my hometown"), and an old computer, constantly being debugged. Dedicated to fulfilling these "little wishes" in his notebook, he worked through 37 nights, typing out the first version of anfagn. This wasn't some grandiose launch to "revolutionize retail," but rather the humble beginnings of an ordinary person's desire to help more people find their "favorites."
anfagn was never a "comprehensive marketplace" but a dedicated partner to help you find the right things:
Are you in New York and want to buy a niche fountain pen for a friend in Tokyo? Our product selector, Lily, will personally visit Ginza stationery stores to film detailed videos and carefully confirm the pen barrel texture and ink compatibility. If you urgently need a charger for your old MacBook in London, customer service representative Tom can quickly find three similar products from the warehouse, test the battery life, and then make a recommendation. From the hand-embroidered tablecloths that mom wants to the trendy headphones that young people are craving, we don't pursue "the largest selection" but only care about "delivering what you want to you accurately." Over the years, we've maintained two consistent habits:
First, we hold a "user storytelling session" every Wednesday afternoon. Everyone on the team puts down their work and listens to customer service staff share user feedback: for example, "An elderly man said the massager he received just relieved his back pain," or "A student found the textbook he bought was half the price of local prices." We then adjust our product selection and service based on these stories. Second, before any product is released, it undergoes a "three-hand test": first, the product selectors try it out, then the quality control team unpacks and inspects it, and finally, customer service staff simulates user questions like "Is this a good gift for a friend?" or "Will it break down in a downpour?" We don't want to be a "fast-paced e-commerce company," but rather a "slow-paced partner who understands your needs." People on the team always say that anfagn's "genes" are steeped in the warmth of the garage:
Product selection manager Emma continues to help users find niche products. Last year, a user wanted a handmade Icelandic wool blanket, and she contacted three local workshops before finding one that could make custom sizes. After-sales specialist Jake visits customers with samples to resolve issues. Once, when a customer complained about a leak in their new coffee machine, he brought a similar model to demonstrate it and even taught them how to make a latte. We don't have a "standardized service process," only a simple approach of treating our customers' concerns as our own.
Today, the notebooks in the garage have been replaced by filing cabinets filled with handwritten thank-you notes from customers around the world, and anfagn has expanded to 27 countries. But we're still that platform that "remembers our users' little wishes." Next time you want to buy that "hard-to-find old camera battery" or that "honey sold only in a certain small town," just let us know. After all, from the very beginning, anfagn wasn't about "selling things," but about "helping you fulfill those little dreams of 'good things.'"
anfagn, from the garage to the world, is dedicated to helping you find "the perfect thing for you."
E-mail: service@mail.anfagn.com